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Germany: launch of two new brands after a successful merger of Weber and maxit,

With a new two-brand strategy in Germany, Weber provides to the customers of Weber, maxit and Deitermann the insurance of quality and consistency of products and services.

Most of the products have been maintained, while creating many new solutions.
The activities of the two new brands are related to specific application areas:

     - The brand Weber maxit brand for facades, walls and flooring solutions,
     - The Weber Deitermann brand for tile fixing solutions and construction 
       chemicals products.

The local market, dealing with facade, wall and floor works, knows and trusts the Weber and maxit brands.

The know-how and innovative strength of both companies now combined in the brand new Weber maxit.

The new brand Weber Deitermann is launched in Germany with a large awareness. For tile fixing solutions Weber is the world leader and Deitermann brand is known as quality and innovation leader in Waterproofing. 



New range, good solutions
All the products are now inside a combined offer.These Weber maxit and Weber Deitermann offer is made of 800 professional products: all of them have been selected as the best answer to the market.The product guides, several marketing materials and online software give customers a quick overview of the large possibilities offered.

Nationwide distribution through the builder’s merchants
All products of the two new brands will be sold exclusively through qualified construction specialist shops. The widespread locations of production and storage sites ensure a quick delivery to customers. For the support of professional builders, a new customer service organization has been created.  

Well positioned for the future
The two new brands, the extensive product range and the new distribution structure make the company very well positioned for the future. A key role will be played by the planned expansion of co-operation with the Builder’s merchants.